Utilizing sound and proven research methods, TWI will

• determine the factors that currently influence key referral sources to refer individuals to your organization and your competitors.
• identify any unmet home care needs in your service area.
• assess the perception of  your home care organization within your health care community.
• summarize the current state of managed care penetration and influence on your local health care market.
• identify the factors that will provide your organization with a significant competitive advantage over other home care providers in your service area.

TWI accomplishes the objectives above by conducting a three-part research process.

Study design: While the process that TWI implements is very systematic, all studies are customized for each home health care organization. The objective of Phase One is to work closely with your organization to design a study that will meet your specific information needs.

Data collection: During the second phase, TWI will conduct interviews, access TWI databases and utilize other information-gathering techniques. Included in the interviews will be groups of key referral sources, local community leaders and managed care personnel. 

Analysis and reporting: In the final phase, TWI will summarize the data and create a user-friendly document. The report will include a summary of your organization's strengths, weaknesses and opportunities for improvement as perceived by key stakeholders in your marketplace.

The results of your customized research study will create a clear picture of your home health organization in its marketplace. This information is essential during this time of uncertainty in today's health care environment.