The three acts are Striking Matches, a country music duo regularly featured on the television show Nashville; Andrew McMahon in the Wilderness, a singer/songwriter who previously was with the bands Something Corporate and Jack's Mannequin; and Gin Blossoms, a rock band known for its hits “Hey Jealousy,” “Found Out About You,” “Til I Hear It from You,” and “Follow You Down.”
“The goal of the concerts is to add to a lively atmosphere that is growing downtown,” said Heidi Williamson, vice president for programs and initiatives at Berks County Community Foundation.
The Community Foundation is providing $100,000 from the Hawley and Myrtle Quier Fund to support the series. The Community Foundation’s board of directors also approved an additional $50,000 last week for the second Reading Fire + Ice Fest to be held Jan. 15-17.
The new concert series is the result of a partnership between the Community Foundation the Reading Downtown Improvement District and the SMG-managed Santander Arena.
“These concerts will help support our downtown businesses and generate interest in opportunities we have for other businesses to explore in Reading,” said Chuck Broad, executive director of the Downtown Improvement District.
“The quality of these acts for free concerts is exceptional,” said David G. Farrar, general manager of the Santander Arena. “These performers sell out venues all over the country, but we’re bringing them to Berks County for everyone to enjoy.”
- Aug. 5, 5 p.m. to 8 p.m.: Striking Matches, 500 block of Penn Street.
- Sept. 23, 5 p.m. to 8 p.m.: Andrew McMahon in the Wilderness, 500 block of Penn Street.
- Oct. 24, 4 p.m. to 6 p.m.: Gin Blossoms, 700 block of Penn Street.
The final concert will also serve as a kickoff to the Reading Royals hockey season, which begins that night at the Santander Arena.
Brought to you by the Berks County Community Foundation.