The series is being staged again on Penn Street by the Reading Downtown Improvement District and the SMG-managed Santander Arena. As in the first year, Berks County Community Foundation is providing funding for the concerts. In addition, the Berks County Convention Center Authority is financially supporting the expanded series.
These concerts are free of charge for the community and are adding to the growing momentum of activity in downtown Reading. Each date features food carts, a beer garden, and summer night music festival ambiance.