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Established in 1991, with over 75 years of hands-on, collective experience, Tweed-Weber-Danks, Inc., located in Reading, PA, provides actionable research, analysis, and strategic planning to help our clients gain and sustain competitive advantage in their markets throughout the world.
Research links the consumer, customer, stakeholder, and/or marketplace to an organization through timely and accurate information used to uncover market opportunities, identify areas for improvement, benchmark organizational performance, and, most important, increase sales. Our seasoned research and strategic planning professionals understand the information you need to KNOW MORE about your business environment. We obtain information that will give your organization a competitive advantage so you can DO MORE in your marketplace. |
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Research
Good research informs organizational decisions with facts --- facts that sometime fly in the face of good stories. Good research enables leaders to cut through the clutter and discordant noise of opinions and anecdotes and make solid decisions. Good research empowers organizations to set effective goals and direction. Good research makes better organizations.
Market research comes in many forms, but there are two key types:
Good research informs organizational decisions with facts --- facts that sometime fly in the face of good stories. Good research enables leaders to cut through the clutter and discordant noise of opinions and anecdotes and make solid decisions. Good research empowers organizations to set effective goals and direction. Good research makes better organizations.
Market research comes in many forms, but there are two key types:
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Primary Research
Simply put, primary research involves talking to the people who matter to you most. They could be customers, prospects, vendors, employees, or even people chosen at random from an industry of particular interest. Primary research is tailored to your needs and cannot be found in the marketplace. Primary research places a special focus on qualitative data (personal perceptions, descriptions, and meaning). |
Secondary Research
Secondary research is based on information gleaned from studies previously performed by government agencies, Chambers of Commerce, trade associations, and other organizations. It also includes Internet and database searches for information that currently exists in the market and is available for free access or purchase. Secondary research places a special focus on quantitative data (numbers and statistics). |