Budweiser: This beer was introduced in 1876 when company founder, Adolphus Busch, set out to create the first truly national beer brand in the United States. It was brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brew masters.
1876: The year Adoplhus Busch devised a way to distribute the new Budweiser brand nationally. He set up a network of icehouses to keep railway cars of beer cool during shipping.
Natural Light: The first light beer from Anheuser-Busch. It was introduced in 1977, a full five years before Bud Light, and was a direct response to Miller Lite, which was introduced in 1973. Instead of going the Bud Light route, Anheuser-Busch decided to introduce a completely separate light brand because they were reluctant to water down the Budweiser name. It took five more years before they realized the light beer market was the future, and making a Bud Light would actually help, not hurt, their brand.
Franklin D. Roosevelt: The person who received the first case of Budweiser from Anheuser-Busch after the repeal of the prohibition. The famous eight-horse Clydesdale team and the Budweiser beer wagon were originally a gift from August Busch to his father to celebrate the end of prohibition in 1933. Their first job was to parade down Pennsylvania Avenue in Washington, D.C. to present the first case of post-prohibition of Budweiser to Roosevelt.
What opportunities are on tap for your second quarter?
Our Market Opportunity Assessment can help you find out.