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12/15/2017

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December 22: The day of the year the toilet paper roll was patented and given patent number 465,588. Invented by Seth Wheeler in Albany, New York, in 1891, it was first described as “a roll of connected sheets of paper for toilet use.” After Wheeler’s first toilet paper business struggled financially, he formed a new company, the Albany Perforated Wrapping Paper Company, and rolled out a new product, the perforated toilet paper roll. It became the standard in the industry and remains so today.
- spaloo.com

4 billion: The number of people globally who do not use toilet paper. About 70% to 75% of the world’s population does not use toilet paper because it is too expensive or there is not sufficient plumbing.
- toiletpaperhistory.net

30,000: Global toilet paper demand uses nearly 30,000 trees every day. That’s about 10 million trees a year. And if you think one-ply paper is rough, it wasn’t until 1935 that a manufacturer promised "splinter-free” toilet paper.
- bathroomreader.com

Johnny Carson: The talk show host responsible for causing a toilet paper shortage in 1973. Johnny Carson made a joke about the United States facing an acute shortage of toilet paper. Although untrue, viewers ran out to stock up. It took three weeks for some stores to recover their inventory.
- abcnews.go.com

$10,000: The amount of money the grand prize winner of the Cheap Chic Weddings Toilet Paper Dress contest rolls away with. Each year Charmin sponsors the event where dresses must be made entirely out of Charmin Ultra Strong. In the past, designers used anywhere from six to 74 rolls of Charmin to construct their dresses.
​- charmin.com
 
 
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    TWiD-Bits is an email that we send on the 1st and 15th of each month that highlights fun facts we research surrounding a particular theme, holiday, or obscure event. We send it to our clients, business associates, friends, and family. It’s our way of presenting research stats and data in a way that is interesting and, hopefully, entertaining. We hope you enjoy it!

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