Daniel White: The person behind the infamous “Twinkie Defense.” In 1979, White said he killed then San Francisco Mayor George Moscone and Harvey Milk because he ate too much junk food, such as Twinkies, candy bars, and cupcakes. This “lethal” dosage supposedly caused a chemical imbalance in his brain. He was still convicted, and, in 1981, congress outlawed the “Twinkie Defense.”
Alcohol: What most carbonated drinks actually contain, according to a study conducted in 2006, due to the fermentation of sugars in the non-sterile environment of the drink. In some types of soda-pop, additional alcohol is also introduced in the preparation of some of the flavor extracts. But before anyone starts campaigning to make soda-pop illegal for kids due to the alcohol content, it should be noted that a typical container of yogurt of similar volume to some amount of soda-pop, will contain about two times the amount of alcohol over the amount in the soda-pop.
William A. Mitchell: The man who invented Tang, Cool Whip, Pop Rocks, quick-setting Jell-O, Powdered Egg Whites, and a popular Tapioca substitute, among other things. Mitchell was a chemist and playwright who lived from 1911-2004. He worked for General Foods for 35 years and received over 70 patents, including those mentioned above. Mitchell’s first major product was a Tapioca substitute that was developed when there was a cassava shortage during WWII. His idea for Pop Rocks came when he wrote a play about a boy who eats magical popping rocks. In the play, every time the boy eats one of the rocks, he’s teleported to another world. Later, when Mitchell was working for General Foods, he attempted to make an instant carbonated drink and accidentally invented Pop Rocks in the process.
Curtiss Candy Company: The owner of this company came up with a unique advertising scheme. In 1928, the owner chartered a plane and dropped Baby Ruth bars over Pittsburgh. It was a huge success with people scurrying to pick up the free candy. Sales went up significantly. The owner continued the stunt and dropped Baby Ruth and Butterfinger bars over cities in 40 states.
Is a focus on existing, low hanging fruit a better choice for increased sales?
Our Sales Now! Survey can help you find out.