Why do Research?
The late U.S. Senator Daniel Patrick Moynihan is noted for having said "everyone is entitled to their own opinion, but they are not entitled to their own facts." If you have ever been involved in an organization of more than one person, you know peoples’ opinions, often divergent, can materially impact organizational decisions and directions. As if that weren’t enough, anecdotes often have the same level of impact. While anecdotes sometimes make good stories, they are often not representative of reality, and therefore, they are poor sources of real information regarding market or organizational conditions.
We believe peoples' opinions, if gathered effectively, have the power to transform organizations. Current and accurate opinions and market data will help you KNOW MORE so you can DO MORE. |
"Companies need to know where they stand with their customers. If they don’t, they are not being objective. You always have to ask yourself if you really know how you’re doing. Once you have a baseline for satisfaction, then you know how to make customers happy and how to enhance your capabilities. You can grow your company by utilizing customer data in terms of breadth of services, products, and revenue." |
What is the best way to get the information you need? Who do you need to talk to, and how do you find them? Tweed-Weber-Danks' research capabilities have been proven in hundreds of successful engagements with organizations from many industries. Our research tools include the following (just to name a few).
Telephone Surveys
If you really want to know what people are thinking, you have to talk to them. Whether you need information on the perceptions of 100 of your customers or want to quantify the market for your new product idea by gathering data from 1,000 potential users, we can design and execute a telephone survey that gets you the critical data you need. We can do it all for you; from survey design and contact list acquisition to interviewing, data analysis, and reporting. Telephone surveys are mediated by our professional interviewers who are skilled at building rapport and obtaining candid feedback from respondents.
Online Surveys
Speed and convenience can often be the keys to market research success, and online surveying can give you both. We utilize a powerful and cost-effective online tool to gather and manage survey data from around the world. Whether you need to reach a broad base of respondents quickly or want to make an employee survey as convenient as possible for your own staff, we can develop and manage the online survey process for you.
Focus Groups
There are times when there is more to be learned by bringing people together and encouraging interaction than by talking to them one-on-one. Our experienced moderators will lead your focus group in a way that generates interest in the topic, involves all participants, and keeps the discussion on track to bring out the insights of the people whose opinions matter to you most. Focus groups provide an interactive setting in which participants are free to talk to other group members. This setting cultivates a wealth of qualitative information that will be used to produce a detailed report of group opinions and trends that are identified throughout the focus group process.
Telephone Surveys
If you really want to know what people are thinking, you have to talk to them. Whether you need information on the perceptions of 100 of your customers or want to quantify the market for your new product idea by gathering data from 1,000 potential users, we can design and execute a telephone survey that gets you the critical data you need. We can do it all for you; from survey design and contact list acquisition to interviewing, data analysis, and reporting. Telephone surveys are mediated by our professional interviewers who are skilled at building rapport and obtaining candid feedback from respondents.
Online Surveys
Speed and convenience can often be the keys to market research success, and online surveying can give you both. We utilize a powerful and cost-effective online tool to gather and manage survey data from around the world. Whether you need to reach a broad base of respondents quickly or want to make an employee survey as convenient as possible for your own staff, we can develop and manage the online survey process for you.
Focus Groups
There are times when there is more to be learned by bringing people together and encouraging interaction than by talking to them one-on-one. Our experienced moderators will lead your focus group in a way that generates interest in the topic, involves all participants, and keeps the discussion on track to bring out the insights of the people whose opinions matter to you most. Focus groups provide an interactive setting in which participants are free to talk to other group members. This setting cultivates a wealth of qualitative information that will be used to produce a detailed report of group opinions and trends that are identified throughout the focus group process.