Why Do Research?
The late U.S. Senator Daniel Patrick Moynihan is noted for having said "everyone is entitled to their own opinion, but they are not entitled to their own facts." If you have ever been involved in an organization of more than one person, you know peoples’ opinions, often divergent, can materially impact organizational decisions and directions. As if that weren’t enough, anecdotes often have the same level of impact. While anecdotes sometimes make good stories, they are often not representative of reality, and therefore, they are poor sources of real information regarding market or organizational conditions.
What do you know? What should you know? Tweed-Weber-Danks offers a variety of research services to help you capitalize on the wealth of the unknown that exists in your market, or within your own organization. The result is the knowledge you need to make the right decisions to guide your organization into the future and increase revenue.